If you opened for the deals, both on or off-market, keep scrolling down!
The NFL Combine is Back to Indy! 🏈
The NFL combine returns to Indianapolis this week at Lucas Oil Stadium. Happening February 26 - March 1st. For us Hoosiers, it’s actually sort of a big deal: the NFL combine created $9.26M in economic impact in 2025, and we are expecting 30,000 visitors in town this week. According to Axios, “Earlier this year, local tourism leaders announced the combine would remain a Circle City staple through 2028,” which is a win for our local economy.
This got me thinking, what are the largest weeks / weekends for economic impact in Indy?
Well, I ran the numbers, and found out!
Now, to have my Airbnb operations manager jack up some rates! Need an Airbnb? I have some. Without further ado…
🏨 In 2026, short-term rental investors can expect these weekends to garner the most in-bound travelers & guests!
I am using Airbnb dynamic pricing, and online data, to come up with these rankings, so please do not take this as authoritative fact and please don’t sue me if I’m wrong here.
#1. 🏎️ Indianapolis 500 — Memorial Day Weekend, Sunday May 24th, 2026
This is the biggest winner — by a mile (no pun intended). Indy expects 350,000+ visitors in town, with an economic impact of ~$330M from the race day itself (IBJ).
👉 This is the “big weekend” for Indy on display. This weekend is booked up first on Airbnb and other short-term rental sites, as well as major hotel compression.
The largest single sporting event by attendance, anywhere in the world. 2025 had over 350,000 in attendance 🤯
#2. 🏀 NCCA Men’s Final Four — April 4-6th 2026
This one is coming up — fast! Indy expects ~80,000–120,000+ visitors for this weekend long event. Expected economic impact is ~$100M–$175M (IBJ).
👉 Indianapolis vies hard to obtain men’s or women’s final four events, and maintains a deep NCAA partnership. Indy currently hosts the event every 4-6 years, and the event is hosted at Lucas Oil Stadium.
#3. 🏁 Brickyard NASCAR Weekend — July 25-26th, 2026
This is a huge motorsports weekend with historically large impact from Speedway ecosystem. Two main events happen: Pennzoil 250 and the Brickyard 400 on July 26 at IMS. Indy expects ~100,000+ to attend with an estimated economic impact around $120M (IMS).
👉 Further proof of the year-round economic engine that is the motor speedway, with a major hospitality spillover.
#4. 🦸 Gen Con Weekend — July 30–August 2, 2026
This is a annual event, happening during peak summer in Indy. It’s the “Big Convention", so to speak. Indy expects ~72,000 attendees and an estimated economic impact of $80M+ (Gen Con).
👉 Arguably one of the best weekends to illustrate the value of downtown convention infrastructure, hotel inventory, and mixed-use development.
#5. 🏈 Big Ten Football Championship Weekend — December 5, 2026
I went this past year to see my Hoosiers defeat the undefeated (at the time) Buckeyes. It was lit. This is a consistent annual sports tourism driver with strong downtown concentration. Indy expects ~70,000 visitors and an estimated economic impact of ~$20M (WRTV).
👉 Great example of recurring, dependable sports-event demand supporting downtown hospitality and year-end traffic.
Moral of the Story: 2024 was the peak year for Indy tourism. Indianapolis Airport reported over 10M passengers, a record. Indianapolis was a major destination for the Solar Eclipse, Taylor Swift Era’s Tour, USA Olympic Swim Trials, and NBA All-Star Weekend. However, 2026 is expected to be one of the largest years for tourism, as well, as we are seeing steady regional & national tourism. Let’s go INDY.
The new high-rise Hilton Signia is further proof of Indy’s tourism dominance. This luxury hotel, connected to Lucas Oil Stadium and the Convention Center, will have 800 suites for guests. Expected to open Fall 2026.
I consistently put multiple hours into each publication and offer it completely free. Consider becoming a paid subscriber (just $100 for the entire year), with perks to have a consultation with yours truly and a private Indy investor group chat! More perks, see below.
Upcoming Homes before the Market Sees Them 👀
These are all hand-picked properties that myself or our team has off-market, pre-market or coming-soon!
If even slightly interested, shoot me a response and we can chat about the details of these!
Perfect Airbnb property on the Near-Northside (over $3500 in monthly revenue)
Asking $425,000
4 beds, 3 baths, 3533 sqft
Completely furnished & ready to further optimize
Airdna estimated revenue ~$3750-4750 / month
Listed by Trent Kiester, Roots Realty Co.
Rare Fully-Renovated Duplex Mapleton-Fall Creek
Asking $419,000
Duplex; 3-4 beds, 1.5 ba per side
One side open for house hacker, one side rented for $1850
Estimated gross rents: $3700
Listed by Berkley & State
Another off-market duplex for a LTR, MTR, or STR play
56-58 Arizona St. Indianapolis, IN
Asking $335,000
Each side has 2 beds, 1 baths, 1144 sqft.
One side is vacant, ready for conversion to MTR / STR or owner-occupant move, other side rented under-market for $1300 LTR
Old Zillow Link (this is just for one side)
Located extremely close to Lucas Oil Stadium!
To be listed by Roots Realty Co.
Excellent single family turnkey opportunity
133 S Sheridan Ave | On-Market
Asking $165,000
3 beds, 1 bath, 1100 sqft.
Estimated rent rate $1500-1600
Fully renovated, New roof
Walkable to Irvington restaurants & shops
Listed by Trent Kiester, Roots Realty Co.
9-Unit Apartment Building in Broad Ripple
Pocket listing on this 9-unit in the Meridian-Kessler area
Asking $1,200,000
9 units total -7 two bedroom ~$1,100/month -2 one bedroom ~$900/month (Current gross income: ~$9500)
Units are not cosmetically updated, so a lot of upside to increase rent
Over the past 4 years of owning it they have average d89% occupancy
CapEx has been updated within the last 7ish years, except for the electrical, which is still knob and tube
Reach out for more info!
BRRRR-able Duplex surpassing 1% Rule!
3150 S Lyons Dr. | Off-Market
This is a single-family home that has been converted to a duplex
Previous total rents: $2050
Some repairs & updates needed. BRRRR opportunity!
Asking $150,000
For more interest, respond to this email
‼️ We help sellers sell with maximum exposure both on & off-market.
If you have an off-market deal you want featured to our 3000+ email list please respond: [email protected].
New Podcasts (new one every Tuesday) 🚀
Can you actually buy a home at a young age? Making around $72,000 / year. Is it even realistic with these prices? Max breaks down the numbers in our new segment, The Numbers Show.
What Numbers-based or difficult RE questions do you have? Respond with your specific question and we may do a video covering it with a full breakdown on the numbers!
The Roots Podcast is THE PLACE to get informed, educated, and plugged into the Indianapolis real estate community. Planting Roots. Building Wealth through RE. We interview some of Indy’s top entrepreneurs from home-builders, to apartment owners, to realtors on the grind.
Even if you’re simply a homeowner or aspiring homeowner, this is local quality content (I hope!).
We reached our goal of 500 subscribers in the first year of the podcast. In 2026, we have more market & investment insight into Indy coming your way… We are officially the one of the largest Indianapolis-based active real estate podcast and have much more content coming your way including on-the-ground neighborhood deep-dives and a new segment called The Numbers Show!
Consider Pressing Subscribe on the Podcast! It’s a simple way to support what we do and get plugged in. It takes 30 seconds…
Come out and meet us! 🤝
Next Masterclass w/ Panelists Dave Short & Steve Lehman. Networking + panel discussion at Gugman Haus Brewing — our staple event and typically our largest and most accessible. March 19, 2026. Find details here!
April Coffee & Connect with Keynote Speaker Josh Wagner, co-founder of Emberbloom Coaching & Consulting. Wednesday, April 15th 7:30-9am. Find details here!
Our way of giving back to the neighborhoods we invest in. Being Rooted in Community means showing up — bags, gloves, and commitment. Add to Calendar. Next Sweep: March 27, 2026 at Broad Ripple Park. Our goal: 150 volunteers. Let’s make it happen.
I’m now offering a paid version of this newsletter. It has some pretty neat perks and more ability to interact with our local investor community (group-chat is live!). Check out perks, it’s also a way to support this publication I put considerable time into.
Thanks for the read!
I started in real estate in mid-2021 after 4 years teaching in inner-city Indy. I found a passion for real estate after house hacking on Indy’s eastside. In 2023, a partner and I started Roots Realty Co.
Roots is a brokerage team part of the @properties brokerage in Indianapolis. We specialize in helping homeowners & investors Plant Roots & Build Wealth. We offer unique insights into Indy / Investing but also one-of-a-kind networking and education events. Come meet us…
Book a time to chat to delve into your goals! Whether you’re a seasoned vet or complete newbie to all of this.
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